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Norwalk, CT
Customer Experience Matrix
May 28, 2008

Packard Bell Goes Direct

For consumer packaged goods companies, establishing direct relationships with customers who purchase at retail remains a constant struggle.

Packard Bell has not only developed a way to communicate with consumers at the point of sale, but to also collect insight and build long-term loyalty. By implementing a cross-channel communications program, the PC manufacturer has increased repeat business by 50 percent.

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