Newton, MA
December 3, 2009
Attendees to Learn Best Practices for How to Better Segment, Target and Personalize Leads, and Tips for Measuring Marketing's Impact on Company Revenue
Enterprise marketing software provider Neolane, Inc. today announced that Kristin Hambelton, senior director of marketing, will be presenting at the annual National Center for Database Marketing (NCDM) conference, taking place December 7-9, 2009 in Las Vegas. In line with the event's "Seize the Data" theme, Neolane's session will focus on maximizing the effectiveness of cross-channel lead management campaigns and establishing best practices for executing consistent, ROI-driven programs that span different departments, products and languages. Neolane will be demonstrating the benefits of its marketing automation platform at booth #305.
Neolane's Senior Director of Marketing Kristin Hambelton and SiriusDecisions' Research Director Megan Heuer will co-present the session, "Give the Emperor Some Clothes: Must-Have Building Blocks for Digital and Social Marketing Success." Neolane is also a premier sponsor of the event.
