Newton, MA
May 20, 2008
Sixth Annual Stevie® Awards Recognize Great Performances in U.S. Business
Neolane, Inc., the software company for new generation marketing, today announced that it has been named a finalist in The 2008 American Business Awards, also known as "The Stevies," in the "Best New Product or Service – Software" category.
Hailed as "the business world’s own Oscars" (New York Post, April 27, 2005), The American Business Awards are the only national, all-encompassing awards program honoring great performances in business.
Stevie Award winners will be announced during the annual gala on Thursday, June 12 at the Marriott Marquis Hotel in New York City. More than 600 executives from across the U.S.A. are expected to attend. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network and hosted by Liz Claman of FOX Business Network.
"We are pleased to be named a finalist in The 2008 Stevie Awards. This national recognition as a 'best new product' affirms the unique value Neolane's enterprise marketing platform brings to North American marketers who are looking to improve process efficiencies, boost personalization and reap the financial rewards of delivering truly coordinated multichannel marketing campaigns and lead management initiatives," said Patrick McHugh, executive vice president, Neolane, Inc.
Neolane provides the only enterprise marketing software that effectively unites emerging technologies such as mobile with traditional offline channels. With comprehensive capabilities for campaign management, dynamic content management, marketing resource management, lead management, analytics and reporting, Neolane offers its customers the ability to control and automate multiple, complex marketing campaigns with real-time measurement, and full integration into CRM systems. Marketers can easily automate, control and measure customer interactions using multiple digital channels – including email, SMS, video and mobile web - while helping coordinate these interactions with traditional direct mail communications, supporting more valuable, behavioral-based two-way dialogue with customers. Unlike traditional marketing automation software, Neolane was built from the ground up to natively support and leverage emerging marketing technologies.
This is the third time Neolane has been recognized as an award winner or finalist in the past two months. In April, Neolane won a 2008 CRM Excellence Award from Customer Interaction Solutions Magazine. In May, the company was named a finalist in the MITX Awards, honoring the most innovative firms in New England.
"ABA entries grew more than 30 percent this year, so being named a finalist is more of an accomplishment than ever before," said Michael Gallagher, founder and president of The Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of national recognition. We congratulate all of the finalists on their achievement and wish them well in the competition."
Members of the Awards' Board of Distinguished Judges & Advisors and their staffs will select Stevie Award winners from among Finalists in final judging during the week of May 19. Finalists were chosen by business professionals nationwide during preliminary judging in April through early May.
Details about The American Business Awards and the list of finalists in all categories are available at www.stevieawards.com/aba.
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