United States
DMNews
July 14, 2009
By Stephane Dietrich
When marketers think about event-triggered marketing today, it's typically
very one-dimensional: e-mail. An e-mail is automatically pushed to a customer
when they abandon an online shopping cart or experience a technical difficulty
on an e-commerce site. The process is fairly established and ripe for
improvement.
As marketers look to build more valuable two-way relationships with customers and prospects across multiple channels — like print, Web, e-mail and mobile — they'll soon realize that their dated, one-dimensional event-triggered practices must evolve as well. No longer are good timing and a large database enough to drive new revenue opportunities.
