Newton, MA
May 18, 2009
Sixth Annual MITX Technology Awards Recognize Outstanding Technology Advancements in the New England Region
Enterprise marketing software provider Neolane,
Inc. today announced it has been named a finalist in the Sixth Annual MITX
Technology Awards. The MITX Technology Awards recognize emergent and innovative
technologies developed in the New England area, as well as the individuals and
organizations responsible for driving these advancements. The Massachusetts
Innovation & Technology Exchange (MITX) is the country's premier Internet
business and marketing association. Neolane is a finalist in the Marketing and
Customer Relationship Technologies category.
Neolane's Cross-Channel Marketing and Lead Management Optimization solutions are based on a single, web-services based platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics. Neolane provides unmatched flexibility for deployment of its platform including on premise, on demand, or Neolane's unique Mid-sourcing™ model, which allows companies to use hosted software to outsource e-mail, mobile, and web channel execution and delivery while maintaining control over high-value areas such as customer and prospect data, campaign management, and marketing processes.
"The Massachusetts technology community is well-known for its ability to create and proliferate the use of innovative products, and we are very proud that it has once again recognized Neolane's enterprise marketing platform for its proven customer benefits, quantifiable value propositions and overall competitive differentiators," said Kristin Hambelton, senior director of marketing, Neolane, Inc. "Neolane understands the economic pressures marketers are facing today, and their need to improve the customer experience in order to meet goals associated with customer acquisition and retention, and ROI. We work closely with our customers and software developers to ensure we are providing users with the tools they need to improve marketing effectiveness and protect their budgets."
Neolane's enterprise marketing solutions serve Fortune 1000 companies across a wide range of industries, including financial services, travel/hospitality, retail, technology and e-commerce. The selection of Neolane as an MITX Technology Awards finalist is largely attributable to the clear quantitative and qualitative results its customers have achieved, such as improved click-through and conversion rates, decreased marketing cycle times, improved revenue through personalized cross-sell and up-sell offers, and message consistency across channels.
"Being named a finalist in the MITX Technology Awards is an important achievement," said Kiki Mills, executive director of MITX. "This recognition translates into increased exposure with media, industry analysts and investors, and provides them a higher profile in their industry. We congratulate all of the finalists on their achievement and wish them well in the competition."
Neolane will be recognized with the other finalists in the category of Marketing and Customer Relationship Technologies at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Westin Copley Hotel on Tuesday, June 16, 2009. In addition to being selected as a finalist for their category, finalists are eligible for several 'Best of' awards, and for the new 'Promise' awards.
The MITX Technology Awards program is sponsored through the generous support of: Atom Group, DLA Piper, LEWIS PR, Mad*Pow, Microsoft and PricewaterhouseCoopers.
