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Newton, MA
1to1 Media
September 8, 2008

Gartner and 1to1 Customer Award Winners - Marketing Optimization

 

 

Congratulations to Neolane customer EMI Music , winner of the Gartner and 1to1® Customer Award for Marketing Optimization and finalist for the User's Choice Award.

Neolane helped EMI Music get started with CRM and:

• Build a central marketing data mart that captures information from multiple sources
• Use that data to draw consumers to online communities via targeted cross-channel campaigns
• Implement mobile campaigns that earned 25% click-through rates and 20% purchase rates

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