Newton, MA
March 3, 2009
Neolane, et al. Present Top 10 Strategies for Successful Marketing Software Implementations
Webinar Will Address Best Practices for Overcoming Barriers to Successful
Enterprise Implementations in Order to Speed Time to Value for Marketing
Automation Solutions
Enterprise marketing software provider Neolane, Inc. today announced its
participation in an upcoming webinar, "Top 10 Strategies for Successful
Enterprise Marketing Software Implementations," that will include participants
from the American Marketing Association and featured guest Forrester Research.
The webinar will address best practices for overcoming barriers to successful
software implementations in order to speed time to value and drive more
effective cross-channel marketing programs.
- Who: Suresh Vittal (principal analyst, Forrester Research), Alli Libb (moderator, American Marketing Association),
Kristin Hambelton (senior director of marketing, Neolane, Inc.)
- When: Tuesday, March 10, 2009 at 1:00 p.m. EST
- What: Enterprise marketing software is widely
recognized as a key enabler for improving effectiveness and efficiency of
marketing teams. However, many companies that put a lot of time and effort into
evaluating software vendors eventually struggle in the implementation stage. In
this event, featured guest Forrester Research Principal Analyst Suresh Vittal
will share the top 10 strategies for successful enterprise marketing software
implementations, gleaned from Forrester’s field work with hundreds of top
marketers.
Registered participants will receive a complimentary copy of Neolane's newest
white paper, "The CMO's Hot Potato: Implementing Enterprise Marketing Software
Without Getting Burned."
- Where: To register online, please visit
https://cc.readytalk.com/cc/schedule/display.do?udc=s2romx5kwqqo
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