Denver, CO
Mobile Marketing Association
June 25, 2008
EMI Music is one of the top global recorded music companies, representing artists spanning all musical tastes and genres including Lily Allen, The Beach Boys, The Beatles, Coldplay, Norah Jones, Kylie Minogue, Pink Floyd and The Rolling Stones.
Traditionally relying on mass market brick-and-mortar retailers to drive market share and revenues, the emergence of digital media formats and the popularity of online retailers like iTunes dramatically impacted EMI Music's margins. As sales of CDs began to plummet, the music industry as a whole was left scrambling to reinvent itself.
Just 18 months after implementing Neolane's automated marketing solution, EMI Music's digital revenues have nearly offset the decline in physical sales, which demonstrated the effectiveness of its new marketing approach. Now the company is on track to meet projected goals of ensuring 25 percent of sales revenue come from legitimate music downloads by 2010.
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