Newton, MA
June 2, 2008
Neolane to Educate on Coordinating Direct Marketing across Multiple Channels at Internet Retailer 2008
As the number and sophistication of direct marketing channels continue to increase, Neolane, Inc. asks: Is your company's direct marketing covering all the bases? If it can't coordinate campaigns across multiple channels, it probably isn't. Neolane, the software company for new generation marketing, will demonstrate how to integrate channels and hit a direct marketing home run at Internet Retailer 2008 from June 9–12, 2008 at McCormick Place West in Chicago.
At Internet Retailer booth #121, Neolane will provide product demonstrations and discuss customer case studies that highlight how to cover all bases of direct marketing. For example, Neolane will address how, by using its software and services, multi-channel retailers like Sephora, Virgin and EMI have been able to:
Neolane will also hold booth sign-ups at the show for a chance to win one of five pairs of tickets to the Chicago Cubs vs. Atlanta Braves baseball game at Wrigley Field on Wednesday, June 11.
Neolane provides the only enterprise marketing software that effectively unites emerging technologies such as mobile with traditional offline channels. With comprehensive capabilities for campaign management, dynamic content management, marketing resource management, lead management, analytics and reporting, Neolane offers its customers the ability to control and automate multiple, complex marketing campaigns with real-time measurement, and full integration into CRM systems.
Marketers can easily automate, control and measure customer interactions using multiple digital channels – including email, SMS, video and mobile web - while helping coordinate these interactions with traditional direct mail communications, supporting more valuable, behavioral-based two-way dialogue with customers.
Unlike traditional marketing automation software, Neolane was built from the ground up to natively support and leverage emerging marketing technologies.
Interested in seeing the Neolane marketing platform in action?.
Receive more information about the next generation of multi-channel marketing..
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