Randolph, NJ
Hospitality Technology Magazine
February 19, 2008
by Mathieu Staat
With today's marketing technology, it is easy to go above and beyond the call of duty to take care of your customers. Innovative hoteliers and travel agents have found a way to attract and retain customers despite the crowded marketplace: they're using integrated customer loyalty programs that leverage traditional and emerging communications channels - including direct mail, e-mail and mobile messaging.
For example, Accor Hotels, one of the world's largest travel, tourism and corporate services companies with more than 4,000 hotels worldwide, focuses marketing efforts on online relationship-building and converting online prospects into customers. We build customer value by increasing the depth of relationships and growing revenues from repeat bookings, cross-selling and up-selling, and referrals.
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