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New York, NY
CRM Magazine
March 4, 2008

Add Mobile to the CRM Mix

by Patrick McHugh

It's the moment dreaded by every marketer who considers herself "tech-savvy" -- the moment when that new medium for reaching customers transitions from bleeding edge to leading edge. It happened with email and Internet marketing -- and now, after rapid adoption in Europe, it's happening here in the United States with mobile marketing and mobile CRM.

Marketing is undergoing a fundamental shift. The emergence of mobile CRM presents new opportunities to build lucrative customer relationships, while at the same time creating more complexity around related processes, functions and roles.

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