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Newton, MA
DM News
December 7, 2007

Has your multi-channel strategy become Frankenstein's Monster?

by Patrick McHugh

As marketers' efforts have grown and expanded into new channels, such as email or mobile, their infrastructure has often become a Frankenstein monster - disparate software and services stitched together and coming apart at the seams as it lurches forward. So how can marketers break free from the constraints of siloed solutions to emerge from the darkness of limited visibility into customer preferences and results?

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