DM News
October 9, 2007
by Chantal Todé
European marketing software provider Neolane Inc., which specializes in integrating emerging technologies with traditional channels of communication, has launched operations in North America.
The company first opened its doors in 2001 in Europe, where the use of text messaging by consumers and marketers has been more pervasive than in the US. With mobile technology finally beginning to pick up steam on this side of the Atlantic, the company decided the timing was right to open up an office in Newton, MA.
"Marketers need to be able to embrace and leverage all channels together in a cohesive way for the consumer," said Patrick McHugh, who is executive vice president of North American operations. In the past, a lot of marketers dealt with each communications channel individually, which is counter to the "highly interactive, highly relevant personal engagement" offered by digital marketing, McHugh continued.
Interested in seeing the Neolane marketing platform in action?.
Receive more information about the next generation of multi-channel marketing..
+1 (617) 467-6760
info@neolane.com
Contact Neolane.