Adotas
October 9, 2007
Neolane Inc. is a software company that has made a name for itself in Europe with its pull towards new generation marketing.
Now the company is expanding its efforts and bringing its operations and innovations to North America, setting up shop in Newton, Mass. The Neolane enterprise marketing platform unites new technology with traditional channels to create an optimal customer experience, improve marketing effectiveness and drive revenue.
Patrick McHugh, executive vice president of North American Operations for Neolane Inc. said "Marketing is undergoing a fundamental shift, marked by the emergence of technologies such as mobile and social computing that present new opportunities to build lucrative customer relationships, while at the same time creating more complexity around related processes, functions and roles. Until now, marketers have lacked access to software solutions necessary to achieve true contextual personalization through dynamic content delivery."
Interested in seeing the Neolane marketing platform in action?.
Receive more information about the next generation of multi-channel marketing..
+1 (617) 467-6760
info@neolane.com
Contact Neolane.