In order to accomplish a truly unified marketing campaign, organizations must not
only deliver a consistent message across multiple channels, but also consistently
track behavior across those channels. Partnerships with web analytics companies
enables more meaningful messaging and remarketing capabilities which drives new
revenue opportunities.
Neolane's closed-loop marketing campaigns are enhanced with synchronized e-mail and web
analytics data. For example, companies can ensure that follow-up marketing messages
based on browsing behavior and cart abandonment are timely and consistent with
communications being received across other channels.
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Omniture, Inc. is a leading provider
of online business optimization software, enabling customers to manage and
enhance online, offline and multi-channel business initiatives. Omniture's
software, which it hosts and delivers to its customers as an on-demand
subscription service and on-premise solution, enables customers to capture,
store and analyze information generated by their Web sites and other sources and
to gain critical business insights into the performance and efficiency of
marketing and sales initiatives and other business processes. Neolane is an Omniture Genesis Partner. Download the Neolane-Omniture Partnership Profile. |
Interested in learning more? Please contact us.
Discover the benefits of becoming a Neolane partner here.
