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The American Marketing Association (AMA)
is the largest marketing association in North America. It is a professional association
for individuals and organizations involved in the practice, teaching and study of marketing
worldwide. It is also the source that marketers turn to every day for information/resources,
education/training and professional networking. AMA members are connected to a network of
experienced marketers nearly 40,000 strong and include leading marketing academics, researchers
and practitioners from every industry.
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The Direct Marketing Association (DMA)
is the largest trade association for businesses interested in direct, database,
and interactive global marketing, with about 5,200 member companies from the
United States and 44 foreign nations on six continents. The DMA shapes the way
that organizations apply direct/interactive marketing methods to all marketing,
sales and customer service activity. Their mission is to encourage the education,
growth and profitability of their members and their adherence to high ethical standards.
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The eec is a global professional organization
that strives to enhance the image of email marketing and communications, while celebrating
and actively advocating its critical importance in business, and its ROI value. They are
committed to regularly conducting a broad series of email initiatives for a variety
of organizations that highlight the positive impact and importance of email as a marketing
tool, communications vehicle and branding device. Additionally, eec members are setting
the standards for email through our Member Roundtables and Advisory Committees. The
eec members who belong to our organization are representative of other trade organizations,
agencies, advertisers, technology partners, clients and companies focused on the potential
of email marketing via mobile and other digital devices.
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Massachusetts Innovation & Technology Exchange (MITX)
today is the leading industry association in the country, bringing together
digital technology, marketing and media professionals, to engage in what is next
for the web and how it impacts the marketing and business worlds. With 250-plus
member companies representing over 7,000 digital professionals, it is a dynamic
and growing community of thought leaders, collaborators, and individuals in
search of insight, education and opportunity.
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The Mobile Marketing Association (MMA)
is the premier global non-profit association that strives to stimulate the
growth of mobile marketing and its associated technologies. The MMA is a global
organization with over 500 members representing over forty countries. MMA
members include agencies, advertisers, hand held device manufacturers, carriers
and operators, retailers, software providers and service providers, as well as
any company focused on the potential of marketing via mobile devices.
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Shop.org is the online division of
the National Retail Federation, whose mission is to help its members
significantly improve their online and multichannel retail capabilities by
addressing the evolving opportunities and issues related to the Internet and
integration with other retail channels. Shop.org accomplishes this mission via
information-sharing events, teleseminars, and research that is widely recognized
as the most authoritative in the industry. More than 450 leading Internet and
multichannel retail brands are Shop.org members.
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