"Give the Emperor Some Clothes: Must-Have Building Blocks for Digital and Social Marketing Success," is an on-demand webinar that examines how marketers are experimenting with digital and social strategies and steps for determining their impact on the overall marketing mix. The presentation focuses on examining whether or not marketers are ready to take advantage of these new tactics, and what's required in order to move from the "experimental" stage to "established and effective."
No matter what digital or social tactics are being employed, marketers need a solid foundation that supports an integrated approach to marketing. That foundation should rely on marketing automation and established processes in order to provide marketing organizations with the consistency, relevancy and efficiency necessary to generate returns and derive value from incorporating new communications strategies into a comprehensive cross-channel campaign.
