Travel and Hospitality Customers
The travel and hospitality industry faces unique challenges and opportunities. Thanks to a sluggish economy and a plethora of research and booking options, travelers are more price-conscious than ever. At the same time, the industry is in a unique position to leverage emerging channels, such as mobile and social media, to dramatically increase customer engagement, loyalty, and lifetime value.
Neolane is ideally suited for these needs. Our conversational marketing platform allows marketers to build a 360-degree customer view and plan, target, execute, and measure sophisticated cross-channel marketing strategies. From triggered campaigns to automated life-cycle and lead nurturing campaigns, customers receive the right message at the right time and via the right channel. The result is increased bookings and repeat business.
Neolane can help travel and hospitality marketers:
- Identify the most (and least) profitable customers
- Increase campaign performance by personalizing messages to individual customers or segments
- Strengthen customer relationships by coordinating campaigns and offers across channels
- Automatically and accurately manage customer privacy and content preferences
- Jump-start loyalty programs based on travelers' unique preferences
- Easily and objectively analyze campaign results and marketing ROI
Some of Neolane's travel and hospitality industry customers include:
- Accor Hotels
- Club Med
- Continental Airlines
- Disneyland Resort
- Expedia
- Scandinavian Airlines
| Customer Spotlight: With more than 4,000 hotels globally and brands including Sofitel, Novotel and Motel 6, Accor is one of the world's largest travel companies. Neolane helped Accor bring marketing campaign creation and execution back in house. As a result Accor's marketing team deployed 2.5x more campaigns, reduced costs by $400,000 and increased online revenue by $250 million – all in its first year using Neolane. Read the full case study here. |
|
Join us for an upcoming industry or Neolane event 
Learn more about our solutions for B2B & B2C marketers Follow Us
