Retail Customers
Retail marketers face unique challenges. Customer expectations are high, and competition is intense. Because customers frequently research potential purchases via multiple channels, campaigns and offers must be carefully coordinated. And more recently, retail marketers have had to step up their analytics efforts to help maintain market share without sacrificing profit margins.
Neolane can help on all fronts. Our Cross-Channel Marketing Optimization solution is built on a single platform and 360-degree customer view, allowing retail marketers to plan, target, execute, and measure sophisticated cross-channel strategies. With an intuitive interface to manage all direct marketing campaigns, resources, customer data, and analytics, Neolane helps many of the world's leading retailers dramatically increase revenue and customer lifetime value.
Neolane enables retail marketers to:
- Optimize margins by identifying the most (and least) profitable customers
- Increase campaign performance by personalizing messages to individual customers or segments
- Delivery seamless customer experiences by coordinating campaigns/offers across channels
- Generate coupons (hard copy or electronic) that can be redeemed via multiple channels
- Easily and objectively measure campaign results and marketing ROI
Some of our retail customers include:
- Barnes & Noble
- Bridgestone
- Carrefour
- FNAC
- Nespresso
- Sears Canada
- Sephora
| Customer Spotlight: Neolane helped leading beauty retailer Sephora build a centralized data mart and implement marketing automation strategies to help the company market more effectively across multiple channels. Results: the Sephora marketing team improved productivity by 70 percent, doubled response rates without increasing spend, and automated campaign ROI measurement. Read the full case study here. |
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