B2B High Tech Customers

Thanks to the ubiquity of information on the web, B2B buyers are more educated.  They’re also more likely to delay contacting sales until later in the sales cycle.  Consequently, marketing must play a greater role further down the funnel.  In addition to generating high volumes of qualified leads, they must nurture them over longer periods, ensuring their brand is top of mind when prospects are ready to buy. 

Neolane combines lights-out marketing automation with closed-loop lead management, allowing B2B marketers to optimize demand generation, intelligently manage leads, and accelerate revenue.  And by tracking all activities and results, Neolane helps marketers objectively measure ROI and demonstrate marketing’s impact on the bottom line.

Neolane's conversational marketing technology integrates with well-known CRM/SFA systems, including salesforce.com, Oracle/Siebel, and Microsoft Dynamics CRM, with bi-directional flow of leads and data.

Neolane helps high tech B2B marketers:

• Pass the most qualified leads to sales through automated scoring and routing
• Move prospects down the funnel through automated, multi-touch lead nurturing campaigns
• Increase campaign performance by personalizing messages to individual customers or segments
• Strengthen customer relationships by coordinating campaigns and offers across all channels
• Easily and objectively analyze campaign results and marketing ROI

Some of Neolane's B2B high technology customers include:

• Alcatel-Lucent
• DigitalGlobe
• EFI
• Hager Group
• Packard-Bell
• Sophos

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