The travel and hospitality industry currently faces unprecedented challenges. Spending is down in both the leisure and business segments. Loyalty is eroding as price takes center stage. And a plethora of research and booking options can leave travelers feeling overwhelmed.
Yet the industry has its bright spots. Business travel segments remains profitable, and the travel industry has more opportunity than most to leverage the mobile channel, as travelers willingly provide mobile contact details.
Neolane's Cross-Channel Marketing Optimization solution is built on a single, open platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and ROI. Using Neolane, travel marketers can drive sophisticated cross-channel marketing strategies that help drive bookings.
Neolane can help travel industry marketers:
Some of Neolane's travel-industry customers include:
| Customer Spotlight: With more than 4,000 hotels globally and brands including Sofitel, Novotel and Motel 6, Accor is one of the world's largest travel companies. Neolane helped Accor bring marketing campaign creation and execution back in house. As a result Accor's marketing team deployed 2.5x more campaigns, reduced costs by $400,000 and increased online revenue by $250 million – all in its first year using Neolane. Read the full case study here. |
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