Retail marketers face unique challenges. Customer expectations are high, and competition is intense. In addition, customers frequently research potential purchases via multiple channels, so campaigns and offers must be carefully coordinated. And more recently retailer marketers have had to step up their analytics efforts, to ensure they maintain market share without sacrificing profit margins.
Neolane can help on all fronts. Our Cross-Channel Marketing Optimization solution is built on a single, open platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and ROI. Many of the world's leading retailers – including Sephora, and Boston Apparel Group – use Neolane to drive sophisticated cross-channel marketing strategies that help earn a greater share of each customer's wallet.
Neolane enables retail marketers to:
Some of Neolane's retail-industry customers include:
| Customer Spotlight: Neolane helped leading beauty retailer Sephora build a centralized data mart and implement marketing automation strategies to help the company market more effectively across multiple channels. Results: the Sephora marketing team improved productivity by 70 percent, doubled response rates without increasing spend, and automated campaign ROI measurement. Read the full case study here. |
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