The entertainment and media industry is undergoing major change, as traditional print media isincreasingly usurped by more modern avenues such as online, social and rich media. These shifts dictate that entertainment and media marketers remain among the most innovative in the world, as they seek to identify and leverage new customer preferences and habits.
In addition to compelling creative and offers, marketers are expected to be fluent in emerging technologies such as mobile, and must provide a flawless experience from a technical perspective. Yet, because customers tend to research options via multiple channels, marketers must carefully coordinate efforts between both online and offline avenues to ensure consistency. Marketers must master email and web marketing in order to optimize advertising revenue while continuing to enhance the customer experience.
Our Cross-Channel Marketing Optimization solution is built on a single, open platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and ROI. Neolane enables entertainment and media marketers to drive sophisticated cross-channel marketing strategies that engage customers and generate revenue.
Neolane can help media and entertainment marketers:
Some of Neolane's customers include:
| Customer Spotlight: As online music downloads increasingly usurped retail store sales, EMI Music France sought to re-invent its business model and establish direct relationships with music lovers. Neolane helped EMI build a centralized marketing data mart to gain insight into customer needs, and implement marketing automation strategies to capitalize on those needs and identify new revenue opportunities. This new approach helped EMI increase digital revenues substantially. Read the full case study here. |
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