The combination of regulation, security issues and a challenging economy have made financial services marketing more challenging than ever. Banking customers are looking for stability and guidance. Neolane can help financial services companies put their best foot forward by making it easy to present strong, consistent branding and relevant offers across multiple channels – and then objectively measure results.
Our Cross-Channel Marketing Optimization solution is built on a single, open platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and ROI. Neolane helps financial services marketers:
Some of Neolane's financial services customers include:
| Customer Spotlight: As its online and mobile channel presence grew, global banking leader AXA Bank sought a single platform on which to base cross-channel marketing activities to ensure consistent offers and branding. Neolane enables AXA Bank to personalize cross-channel campaigns that have helped drive email open rates of 60-80 percent and conversion rates of 5-10 percent. Incremental revenue driven by these campaigns helped the bank achieve ROI on its Neolane investment in just 14 months. Read the full case study here. |
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