High tech marketers face a complex task: generate a high volume of qualified leads and then nurture them over long periods of time, heightening their interest and maintaining their attention until each prospect is ready to buy. Often marketers juggle several major product lines with vastly different revenue and margin goals. And even though expectations for marketing are higher now, they are asked to make do with fewer resources than they had at their disposal last year.
Automation and personalization are critical to their success. Neolane's Lead Management Optimization solution is built on a single, open platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and ROI. Neolane helps high-tech marketers:
Some of Neolane's high-tech industry customers include:
| Customer Spotlight: The Hager Group, a $1.5-billion electronics manufacturer, turned to Neolane for help in segmenting customers, building richer profiles and personalizing campaigns. Neolane has allowed Hager to capture 1,000 new prospects each month, and it has achieved a 10 percent conversion rate due to improved quality of leads - translating into an incremental revenue increase of $42 million per year. The additional 1,200 new customers achieved each year through the program represent half of Hager’s total new customers. Read the full case study here. |
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