As vice president of marketing at Neolane, Inc., a fast-growing global marketing technology provider, Kristin is responsible for Neolane’s market and brand strategy. She oversees corporate communications, demand generation, partner marketing and digital marketing including search and social media, as well as leads Neolane’s Inside Sales team. As part of the executive team, Kristin shares her best practices with Neolane’s customers, which include 400 B2C and B2B global enterprises around the world such as barnesandnoble.com, Clarins Group, Club Med, Sophos and more. She also played a pivotal role in helping the company being named a visionary in three Gartner Magic Quadrants and a leader in The Forrester Wave™: Cross-Channel Campaign Management (CCCM.)
Kristin is a member of the DMA, American Marketing Association, Forrester Technology Marketing Executive Council, and the CMO Club. She is also a frequent guest speaker at events including those sponsored by the American Marketing Association (AMA), Direct Marketing Magazine, MarketingProfs, and more. Kristin has been honored for achievements including a Bronze Stevie Award for Women in Business Female Executive of the Year and Sales Lead Management Association's 20 Women to Watch in Sales Lead Management. Prior to Neolane, Kristin spent her career in global marketing leadership roles driving leads, building brands, creating desired market awareness, and providing competitive advantage for the high technology products and services companies that she worked for including IDC, Kronos and Digital Equipment Corporation.