Richmond upon Thames, UK and Paris, France
- May 14, 2007
Neolane and SPSS strengthen their strategic alliance
Both vendors are jointly offering an integrated solution combining SPSS Predictive Marketing and Neolane v4
Neolane and SPSS today announced a strengthening of their long-standing strategic alliance and now offer an integrated software suite dedicated to predictive marketing. This joint offering enhances the Neolane v4 suite with a predictive marketing module developed by SPSS. The resulting solution is designed for ease of use and aims to provide marketing professionals with the tools to segment customer and prospect databases, reduce churn and promote cross-sales.
Neolane v4 is a dedicated marketing and communication solution that offers advanced customer-acquisition and loyalty functionality thanks to the ability to create customer and prospect databases, orchestrate, execute, automate and track direct-marketing campaigns across multiple channels (e-mail, direct mail, SMS, fax, call centers, web, etc).
The SPSS Predictive Marketing module is directly integrated with the Neolane v4 solution. The combination of SPSS predictive analytics and Neolane marketing automation technologies provides marketing professionals with a software solution capable of identifying exactly which customers should be targeted proactively, how to reach them, at what time, and with what message.
“Our alliance with Neolane goes back some time. We know them well and we have succeeded together with several great wins under our belts such as LVMH/Sephora and KDP Group in Europe. Building on our common expertise, our customers are now capable of moving from product marketing to customer marketing. The lightning-fast campaign optimization they have at their command speaks for itself,” commented David Williamson, SPSS Managing Director, Southern EMEA.
“It is no accident that Neolane is a major sponsor of our European user conference currently taking place in Prague and that our shared customers KDP Group and Sephora will be providing testimonials of the results they have been achieving using SPSS and Neolane,” added Hervé Dhelin, SPSS Marketing Director, Southern EMEA.
“The SPSS module provides marketers using Neolane v4 with the best possible data to quickly implement real-world marketing plans once a customer behavior model is identified. Marketing scenarios can also be scheduled to run automatically, for example, to reduce attrition risk, encourage undecided customers, offer products in relation to products already owned or bought, and to reduce churn,” explained Stephan Dietrich, Neolane Managing Director.
Associated with SPSS, the Neolane solution now combines the power of predictive analytics with the ability to orchestrate the entire customer-marketing cycle across multiple channels in order to:
- Better target marketing actions
- Optimize yield for marketing budgets and campaign plans (ROI)
- Prevent churn
- Create cross-selling opportunities
- Define highly-personalized relationship programs (profiling)
- Leverage the optimal communication channels (e-mail, direct mail, web, SMS, etc.)
About Neolane
Neolane is a provider of enterprise solutions for customer-oriented marketing and outbound communications which enable organisations to create a single marketing view of their customers and prospects in a unified datamart. By orchestrating multiple channels to market, e.g. e-mail, direct mail, SMS, web, telephone on an in-house or mid-sourced platform, marketing professionals gain complete control over their campaigns and a whole range of automated and ad-hoc outbound communications (alerts, notifications, e-billing, statements, business documents) through advanced editorial content management. Website: http://www.neolane.com
Major international accounts have selected and run Neolane technology: Bales Worldwide, Virgin Megastores, Packard Bell, GE Real Estate, T-Online, Fnac.com, Sephora, AXA Bank, Accor Hotels, Alcatel-Lucent, BT, Publicis, Belgacom Skynet, Wanadoo Data, Boursorama, EMI Music, Finaref, Alapage-Marcopoly, Wolters Kluwer, Dassault Systems.
About SPSS
SPSS Inc. is a leading global provider of predictive analytics software and solutions. The company's predictive analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating predictive analytics into their daily operations, organizations become Predictive Enterprises--able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic, and commercial customers rely on SPSS technology to help increase revenue, reduce costs, and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com
SPSS contact: Singapour Public Relations - Florence Calba - +33 1 73 04 60 55 - fcalba@singapour.com and Sibylle de Villeneuve - +33 1 73 04 60 62 - sdevilleneuve@singapour.com
