Richmond upon Thames, UK - March 2nd, 2006
Voyages-Sncf.com; largest French e-commerce site chooses Neolane
With an average of over 7.5 million unique visitors every month, Voyages-Sncf.com is France’s largest e-commerce site and the second largest travel site in Europe. Voyages-Sncf.com has chosen Neolane to develop and personalise its relationship marketing campaigns in order to drive customer loyalty.
Since its creation in June 2000, Voyages-Sncf.com, a subsidiary of the French National Railways, has developed into France’s largest e-commerce site and the second largest travel site in Europe. With a growth rate of 48%, 4.5 million registered customers and 16.9 million on-line transactions, consolidated turnover for 2005 reached 1,159 million Euros for the year 2005. In the hotly-contested market of on-line travel, Voyages-Sncf.com wanted to evolve its ‘product-oriented’ marketing strategies towards more ‘customer-oriented’, personalised, relationship marketing strategies and decided that a specialised solution was required.
After an international call for tenders that attracted offers from all the main suppliers in the marketing-automation arena, Voyages-Sncf.com settled on Neolane. Neolane’s flagship product, Neolane v4, won over the on-line travel specialist with its advanced functions for modelling, automating and industrialising the different steps in managing marketing and communication campaigns. Neolane v4, which is the culmination of Neolane’s “Frictionless Marketing” initiative (integrating all the components of the relationship marketing chain), includes a collaborative workflow engine to harness the talents of both external agencies and internal teams in creating, validating and executing marketing actions.
Voyages-Sncf.com thus aims to reduce campaign lead times and automate authentic, fully-personalised relationship mechanisms. Detailed tracking and history of customer reactions will also be used to enhance knowledge of the customer base and provide actionable information to improve customer lifetime value. Future communications will be more highly targeted, more personalised and provide better ROI.
“This endorsement by Voyages-Sncf.com follows a long line of reference accounts who have placed their trust in us. It also confirms the relevance of our integrated approach to relationship marketing - Frictionless Marketing - and the added value that our solutions provide,” said Neil Anderson, Managing Director of Neolane UK.
About Neolane
Neolane is a provider of enterprise solutions for customer-oriented marketing and outbound communications. Proven to both increase sales and reduce costs, Neolane enables organisations to create a single, all-encompassing view of the customer, to perform detailed segmentation and to generate personalised content for automated communication by e-mail, direct mail, SMS, web and telephone. With Neolane, companies gain complete control over their campaigns and a whole range of automated and ad-hoc outbound communications (alerts, notifications, e-billing, statements, business documents).
Website: http://www.neolane.com
Major international accounts have selected and run Neolane technology: NEC Packard Bell Europe, GE Real Estate, T-Online, Fnac.com, Sephora, AXA Bank, Accor Hotels, Alcatel, BT, Publicis, Belgacom Skynet, Wanadoo Data, Boursorama, EMI Music, Finaref, Alapage-Marcopoly, Wolters Kluwer, Dassault Systems.
