Richmond upon Thames - August 23rd, 2007
SAS Scandinavian Airlines selects Neolane to orchestrate all customer marketing campaigns
Neolane, a global provider of multi-channel campaign management software, has today announced the signature of SAS Scandinavian Airlines as a new customer.
Scandinavian Airlines, the Nordic region's largest listed airline and travel group, has selected Neolane v4, the enterprise marketing solution to orchestrate its marketing activities and multi-channel campaigns across the whole of the SAS group.
SAS EuroBonus, the airline's frequent-flyer program, will be the first SAS division to implement the Neolane campaign management solution. Once rolled out in early September 2007, Neolane will be the cornerstone of all SAS customer marketing communications related to EuroBonus.
The solution will enable SAS to automate marketing processes. This includes management and execution of personalised e-newsletters as well as dynamic offer management for up-selling and cross-selling. Neolane will also provide SAS with the necessary functionality to implement multi-country content and campaign management and give local marketing teams the flexibility to adhere to central marketing initiatives as appropriate. The Neolane solution will become SAS's multi-channel marketing management platform for traditional channels (direct mail) and emerging channels (email, web, SMS…) in order to achieve a better, more effective and coherent mix of online and offline marketing activities.
In order to create a better experience for customers and optimise the impact of communications, SAS sought one solution to better coordinate marketing efforts across all customer channels.
"Effectively managing and orchestrating customer communications is of strategic importance to us in that it drives loyalty and thereby revenue through directed up-sales and cross-sales activities. It is also key to be able to manage in a coherent and measurable way our communications with EuroBonus members and other SAS customers." said Sofia Edholm, SAS EuroBonus Communication Director. "We are delighted to work with Neolane. They have shown a very high commitment to SAS as a company and are providing us with excellent marketing know-how and expertise to gain in-house control over all our customer marketing activities and to achieve our ambitions."
"SAS should be commended for its strong marketing vision and commitment to creating a great customer experience. This project is a perfect illustration of Neolane's strengths in collaborative marketing and personalized communications involving emerging channels as well as traditional channels. We are thrilled to count SAS among our customers," said Franck Attia, VP operations, Neolane Nordics.
About Neolane
Neolane's new generation campaign management solutions provide direct marketers with simple, easy-to-use technology for orchestrating emerging interactive and mobile channels and traditional offline campaigns to improve business performance and build valuable customer relationships. Available in-house or on a mid-sourced platform, marketing professionals gain complete control over their campaigns and a whole range of automated and ad-hoc outbound communications (alerts, notifications, statements, business documents).
Website: http://www.neolane.com
About SAS Scandinavian Airlines
SAS AB is the Nordic region's largest listed airline and travel group and offers air transport and related services from its base in the northern Europe. Scandinavian Airlines provides services within Scandinavia, to/from Europe, North America and Asia.
Scandinavian Airlines is a founder member of the world's largest global airline alliance - Star Alliance.
EuroBonus, founded in 1992, is the SAS Group's loyalty program with more than 2.6 million members.
Website: www.flysas.com
