Richmond upon Thames - September 21, 2007

Leading French e-commerce site RueDuCommerce uses Neolane to automate and personalise its marketing programmes

To boost its sales performance and develop its e-CRM programme, RueDuCommerce has chosen the Neolane solution.

Founded in 1999, RueDuCommerce is a leading French e-commerce company. Specialising in consumer electronics and high-tech goods, the site offers over 15 000 products. With over four million visitors per month, www.rueducommerce.com is the eighth most visited e-commerce site in France. In 2006, turnover totalled 269.2 million Euros.

In Summer 2007, RueDuCommerce launched its "Shopping Centre", a new concept in Europe on the Internet, which makes it possible to bring together thousands of other e-commerce sites covering a wide variety of products, including electrical appliances, household, fashion, beauty, toys and games, sport, cultural products, travel and leisure.

In order to support the increasing momentum of this launch, RueDuCommerce wished to acquire an enterprise marketing communications solution that would enable it to expertly manage its customer database, personalise outgoing email, track reactivity, automate loyalty communications and monitor segment evolution.

RueDuCommerce opted for Neolane.

“We were looking for a solution that could take into account the expressed preferences of each customer, help us encourage customer loyalty and enable automatic referral mechanisms,” explained Claire Lestoille, Director of Marketing at RueDuCommerce. “We selected Neolane because it best matched our expectations in terms of a sophisticated relationship marketing solution.”

About RueDuCommerce
Founded in 1999, RueDuCommerce is one of the leading French e-commerce companies through its site www.rueducommerce.com. RueDuCommerce has positioned itself at the heart of two growth markets: online commerce and consumer IT and electronic products. The site has over 10, 000 listings at very competitive prices: IT products, digital video and photographic equipment, HiFi and digital music players as well as numerous associated services. Since July 2007, RueDuCommerce has been extending its services developing associations with thousands of ecommerce sites strengthening its product range in cosmetics, household, household electrical appliances, travel, games and soon sport and culture. RueDuCommerce is the eighth most visited e-commerce site in France with over 4 million visitors per month. In 2006, the site www.rueducommerce.com was voted the “best site for customer services” by Journal du Net. RueDuCommerce is listed on Eurolist C of the Euronext Paris. ISIN Code: FR0004053338 – RDC.
Website: www.rueducommerce.com/corporate

About Neolane
Neolane is a provider of enterprise solutions for customer-oriented marketing and outbound communications which enable organisations to create a single marketing view of their customers and prospects in a unified datamart. By orchestrating multiple channels to market, e.g. e-mail, direct mail, SMS, web, telephone on an in-house or mid-sourced platform, marketing professionals gain complete control over their campaigns and a whole range of automated and ad-hoc outbound communications (alerts, notifications, e-billing, statements, business documents) through advanced editorial content management. Website: http://www.neolane.com
Major international accounts have selected and run Neolane technology: Bales Worldwide, Virgin Megastores, Packard Bell, GE Real Estate, T-Online, Fnac.com, Sephora, AXA Bank, Accor Hotels, Alcatel-Lucent, BT, FINAREF, Publicis, Belgacom Skynet, Wanadoo Data, Boursorama, EMI Music, Finaref, Alapage-Marcopoly, Wolters Kluwer, Dassault Systems.