Richmond upon Thames - January 29th, 2008

Canon (UK) Ltd selects Neolane software for customer engagement strategy

To support UK communication of its print and document solutions, Canon UK is implementing Neolane to enable automated multi-channel, personalised marketing campaigns.

RICHMOND UPON THAMES, UK – January 29th 2008 – Neolane, a provider of customer marketing and communication software solutions, has today announced Canon, world leader in digital imaging technology, as a new customer in the UK.

Canon Business Solutions is implementing the Neolane software platform to develop one-to-one orchestrated marketing campaigns to ensure a regular dialogue with its customer and target customer base. Neolane will enable Canon to run tightly targeted and personalised campaigns managed internally or via its agency network. The campaigns will be multi-channel - including direct mail, email and events - and produced using Canon’s flagship digital colour press the imagePRESS C7000VP, and personalised with Canon’s variable data solutions.

Running targeted direct marketing campaigns for Canon’s range of business solutions is a complex activity since users and prospects can be clustered by usage, business sector, business size and many other characteristics, meaning that the message that appeals to each cluster varies.

“Neolane will enable us to segment our database and target different customer and prospect types with personalised and relevant campaigns around business advice, product news, user training and promotional offers,” said Adam Poole, head of channel marketing, Canon Business Solutions. “Moving away from mass campaigns to precision marketing techniques will help us to build a relationship with our customers and improve the frequency of communication that we have with potential Canon customers.”

Neolane will enable Canon Business Solutions to collaboratively develop and control multiple strategic campaigns in-house, from their desk. As well as facilitating the swift creation of urgent ad-hoc campaigns that can be created, targeted, approved and launched by the Canon marketing team. Thus within hours, a short-term market opportunity might be exploited, or a response launched to competitor activity.

“Canon UK is following best practice by segmenting business user types for its business solutions and seeking to target each segment individually, via the preferred communications channel of the customer,” said François Laxalt, marketing director of Neolane in Europe. “Using Neolane to automate this activity our customers have significantly improved the success of their customer marketing activities.”

He continued: “We are delighted that Canon UK Ltd, market leader in digital imaging technology, has selected our software to create its own personalised campaigns. It’s quite an endorsement.”

About Canon (UK) Limited
Canon is a world-leading innovator and provider of imaging and information technology solutions for the home and office environments.

Canon has a global philosophy of Kyosei - living and working together for the common good, which clearly demonstrates commitment to customers, staff and the environment shared by all.

Canon (UK) Ltd is the UK marketing and sales operation for the US$32 billion global company based in Tokyo, Japan. Canon UK & Ireland employs over 2,000 people in various locations and has achieved sales of £541m in 2005.

The main business focus for Canon (UK) Ltd is in two clearly defined market segments: Business Solutions covering both the office and professional printing environments (including: multifunctional printers, IT consultation, photocopiers, printers, large format printers, fax machines, document management hardware & software) and Consumer Imaging (input solutions: film and digital cameras, camcorders, binoculars and scanners; and output solutions: Ink Jet printers, fax machines, desktop multifunctionals and multimedia LCD projectors). Further information about Canon UK Ltd is available at: www.canon.co.uk

About Neolane
Neolane is a provider of enterprise solutions for customer-oriented marketing and outbound communications which enable organisations to create a single marketing view of their customers and prospects in a unified datamart. By orchestrating multiple channels to market, e.g. e-mail, direct mail, SMS, web, telephone on an in-house or mid-sourced platform, marketing professionals gain complete control over their campaigns and a whole range of automated and ad-hoc outbound communications (alerts, notifications, e-billing, statements, business documents) through advanced editorial content management. Website: http://www.neolane.com

Major international accounts have selected and run Neolane technology: Bales Worldwide, zavvi (Virgin Megastores), Canon (UK), Packard Bell, GE Real Estate, Club-Internet (T-Online), Fnac, Sephora, Credit Agricole Synergie, AXA Bank, Accor Hotels, Alcatel, BT, FINAREF, Publicis, Belgacom Skynet, Boursorama, EMI Music, Finaref, Alapage, Wolters Kluwer, Dassault Systems, Alcatel-Lucent, SAS Scandinavian Airlines.