Neolane, like most enterprise software, is available as licensed software for deployment on the premises.
It is also available in hosted mode (or ASP mode) through a number of our partner companies. This mode enables access to the full range of functionality of Neolane.
In two minds between licence and ASP modes? The following table summarises the differences between the two.
|
Licence |
ASP |
- Simplified implementation of real-time marketing mechanisms
- Ability to tightly integrate with existing information systems (ERP, CRM, back-office, etc.)
- Unlimited usage over time. No variable costs
- Lower running cost over medium term (typically past 9 months)
- Ability to remap over existing information systems to avoid duplication of often sizeable amounts of data
- Security and confidentiality of your critical data is ensured (prospect and customer information, etc.)
|
- A good response for simple needs
- An ideal tactical solution for when ramping up or experimenting with marketing solutions (such as emailing)
- Recurring costs: lower initial investment but recurring costs for each delivery
- No impact on internet bandwidth capacity for massive e-mail delivery (>500,000)
- No personnel overhead
- No IT infrastructure to deploy
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Once the application is installed, there is little or no need in either mode to call on the services of your IT department. Neolane and/or partner support is available in both cases.
Both modes provide you with the same Neolane application quality and functionality (closed-loop marketing, centralised database, personalisation, tracking and reporting, response measurement, etc.). However the licence mode enables tighter integration with other enterprise software (real-time marketing, large amounts of customer data, etc.).
Neolane has created a unique third alternative: mid-sourcing. By combining the best of the in-house and hosted worlds, Neolane makes it possible to externalise the most restrictive aspects of routing on a platform managed by Neolane or a partner company whilst maintaining full control over the high added-value areas such as data, campaign management and workflows, which remain on the premises. Simply add up the advantages of both columns!
To receive further details about how Neolane can assist you with your project, or to receive a list of partner companies offering Neolane in ASP mode, simply fill out the form below. We will contact you as soon as possible.
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