Increase location-specific business with better targeting

By leveraging geographical information, Neolane improves the relevance and impact of marketing actions with finer targeting and improved personalisation.

The direct geo-marketing functions respond to three essential needs:

• Geographical targeting of direct marketing campaigns
  By targeting campaigns geographically, you can send information only to those recipients close to a given address.
  For example, when opening a new store, a message can be sent to recipients within the catchment area.
  
• Geo-dependent conditional content
  By inserting geographical information related to the location of the recipient, you benefit from advanced campaign personalisation, which improves the relevance of your campaigns and thus improves ROI.
  For example, in direct marketing campaigns, a list of the nearest outlets, plus a map and directions, may be included.
  
• Content personalisation based on nearest store
  Thanks to Neolane's personalisation technology, messages can be fully personalised based on postcode data or the location of the recipient.
  For example, a retail network running different special offers based on location can use a direct-marketing campaign to send information on those offers in the store closest to each recipient's location.

Learn more about Neolane and its direct geo-marketing functionality.