Orchestrate your Communications and Customer Marketing across multiple channels

Neolane is an enterprise grade solution that empowers you to define and orchestrate your customer communication, acquisition and loyalty strategies. Neolane software enables you to create datamarts for a single marketing view of customers and prospects, to target and segment profiles, to personalise and automate your marketing processes across multiple contact channels and lastly, to accurately measure audience reaction and effectiveness.

Neolane solutions are intended for organisations in all sectors of activity: telecoms, technology, industry, services, banking, finance, retail, media, press, leisure and tourism, etc.

The approach also benefits organisations operating large networks (retail, telecoms, banking, insurance, automotive industry) that wish to combine central and local marketing in order to leverage local knowledge and specific data from the field.

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Neolane offers unrivalled solutions to:

• Build and administer a unified database of customers and prospects
• Manage the quality of your customer-prospect data (address cleansing, list management, hardbounce, softbounce, quarantining)
• Identify, qualify and enrich profiles to deepen customer knowledge and leverage past campaigns
• Capture customer and prospect information through surveys, competition, viral marketing, referrals, etc.
• Create differentiated email marketing strategies: targeting, segmentation, customer profiling and scoring (defining groups, samples, segments, tests, split-testing, etc.)
• Define fully-featured, operational workflows to manage email-marketing actions (validation procedure, automation, etc.)
• Plan, automate and execute email-marketing campaigns, combined with other channels (email, direct mail, SMS, MMS, fax, telephone, call-center, etc.)
• Model profitable customer journeys, define action-interaction schemes and relationship mechanisms for email marketing
• Create and automate online and offline document production
• Measure and compare responses to email marketing campaigns and evaluate the performance of your actions thanks to real-time reporting
• Offer new value-added services such as personalised alerts and notifications, dematerialised management documents (invoices, purchase order confirmation, shipping confirmation, etc.)

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