Neolane, the leading provider of multi-channel campaign management software, invites you to a free-to-attend Breakfast Seminar on Thursday 28^th February 2008 from 8:00am to 9:40am at the Courthouse Hotel Kempinski, Central London.

Hear how zavvi, previously known as Virgin Megastores, the UK’s largest independent entertainment retailer on the high street runs a multi-channel marketing programme in-house.

Suzanne Jiggens, CRM & New Media Marketing Manager at zavvi will discuss how zavvi:

• Manage their marketing activities in-house and save on outsourcing costs
• Manage all their data and the importance of their single customer view
• Are able to turn campaigns around quickly to react to changes in products and prices
• Plan to automate many of their marketing campaigns
• Drive more successful campaigns with fewer marketing resources

  Register for the Breakfast Seminar

08.00	Registration and Breakfast
08.30	Neolane Presentation "Driving response rates through true multi-channel marketing" Jeremy Bedford - UK Manager - Neolane
08.50	zavvi Presentation "Learn how zavvi took control of their marketing to drive effectiveness" Suzanne Jiggens - CRM & Marketing Manager - zavvi
09.15	Neolane Demonstration "How the Neolane solution enabled zavvi to take control of their marketing to drive effectiveness" Graeme Chard - Senior Presales Consultant - Neolane
09.40	Summary, Coffee and Networking

  For information on the Courthouse Hotel Kempinski and a map of how to get there, please click here.