Predictive marketing

Predict and improve marketing performance with ease and accuracy.

Neolane includes advanced segmentation and targeting functionality that's essential for performing predictive analysis on your customer acquisition and loyalty strategies.

• Create target groups based on multiple criteria using a graphical query editor
• Perform graphical, hierarchical segmentation and targeting with operators: union, intersection, exclusion, split, share and other complex queries
• Calculate indicators, scores and aggregates (RFM segments, pressure, churn risk)
• Achieve seamless integration with specialist data mining applications (SPSS Clementine or Model Builder, SAS, KXEN) offering even more sophisticated modelling functions

How does Neolane Predictive Marketing work?

Our process utilises customer data: declared, observed or resulting from previous campaigns (closed-loop approach). This data is restructured and analysed using statistical methods and other algorithmic techniques, which are available out-of-the-box in the targeting and segmentation modules.

The combination of analytical tools with Neolane's campaign management makes it possible for you to accurately identify which customers should be targeted, how to reach them, when to make contact and what messages to send. Thanks to a user-friendly and intuitive interface, no particular knowledge of statistics or programming is required to implement differentiated marketing strategies.

Neolane takes the guesswork out of predictive marketing, letting you leverage your customer and prospect data to rapidly deploy predictive models in your campaign management strategies.

With Neolane's Predictive Marketing tool, you can:

• Target customers with best affinity for an offer
• Identify churn or defection risk
• Optimise up-selling and cross-selling opportunities
• Develop offers and messages appropriate to products already owned or purchased
• Profile customers and create highly personalised relationship programmes
• Execute campaign automation and triggering based on customer journeys
• Extend communication over most appropriate contact channels
• Achieve optimised marketing yield and ROI

Learn more about Neolane's enterprise marketing platform.

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