Marketing is undergoing a fundamental shift. Emerging channels such as email and mobile have created new and unique opportunities to reach a new generation of customers more quickly, efficiently and directly. However, traditional channels such as direct mail and the telephone aren't going away anytime soon. This means marketers are faced with the challenge of presenting a consistent face to customers across both old and new channels, transcending technological and often organizational barriers. It's a tall order.
That's where Neolane comes in.
Neolane's conversational marketing technology was built from the ground up to power a broad range of marketing process automation requirements from budgeting and planning through creation and real-time execution to measurement and reporting. By integrating multiple processes, companies gain visibility and control over their total marketing operations and can more efficiently build and execute sophisticated cross-channel communications strategies that drive results.
Learn more about Neolane solutions available for marketers: