• Company
  • About Neolane
  • Management team
  • Board of directors
  • Careers
• Products
  • Products overview
  • Multi-channel campaign management
  • Lead management
  • Dynamic content management
  • Marketing resource management
  • Customer data management
  • Analytics and reporting
  • ASP or licence?
• Solutions
  • Multi-channel direct marketing
  • Email marketing
  • Mobile marketing
  • Traditional direct marketing via offline channels
  • Predictive marketing
  • Information delivery - customer notifications
• Services
  • Services Overview
  • Consulting
  • Education
  • Support
• Customers
  • Customers overview
  • Financial Services
  • Telecommunications
  • Industry, B2B
  • Retail, E-commerce, Distance Selling, Mail Order
  • Media, Entertainment
  • Leisure, Tourism
• Partners
  • Neolane Partners
• News & Events
  • Latest News and Events
  • Events
  • Press Releases
  • Neolane in the News
  • Press Contact
• Resources
  • Resources overview
  • Product literature
  • Press releases
  • Articles
  • Events
  • White Papers
• Contact
  • Contact Us
  • See a demonstration
  • Request more information
  • Request Neolane platform brochure

Solutions

Multi-channel direct marketing Email marketing Mobile marketing Traditional direct marketing via offline channels Predictive marketing Information delivery - customer notifications

Mobile marketing

Target customers on the go with timely and personalised mobile marketing messages

Increasing adoption of mobile technologies like SMS and MMS are creating viable new communications opportunities for marketers. However, mobile marketing cannot operate in a silo - efforts must be integrated within the larger marketing programme.

Experience counts

Neolane bridges the gap between emerging and traditional channels, allowing marketers to effectively interact with each customer at any point in time. Multi-national organisations including EMI, AXA Bank and Boursorama have all relied on Neolane to incorporate mobile marketing into their campaign mix.

Neolane's mobile marketing solution delivers:

• Personalised communications - Mobile devices are extremely personal, making it critical to ensure the recipient is amenable to mobile communication. Neolane's centralised marketing database backs customer preferences whether it is obtained via a direct request from the consumer, an email opt-in or any other method employed to gather customer data – ensuring customer privacy and control.
• Controlled outreach - Neolane's centralised marketing database lets marketers integrate mobile outreach into the larger marketing campaign mix, ensuring that customers are never overwhelmed with mobile messages.
• Measured response - Sending a compelling text message or directing a customer or prospect to a mobile WAP site won't get you very far unless you understand how they responded and you automatically know what to do for your next point of contact – be it an email, another text message or a direct mail piece. Neolane collects this information and provides results at a granular level – on a per customer basis.

Learn more about Neolane's enterprise marketing platform.