Email marketing
With tens of billions of email messages sent, Neolane is an unrivalled expert
in the domain of email marketing.
Industry leaders in all sectors of activity have chosen Neolane solutions for
their email marketing programmes: Accor, Alcatel-Lucent, Axa Bank, Boursorama, Carrefour, EMI Music, GE
Real Estate, L'Oreal, Nespresso (Nestlé Group), Packard Bell,
Petit Bateau, Publicis, Sephora (LVMH Group), Sony PlayStation… to mention just a few.
Why should you choose Neolane for email marketing? Because our
solution is optimised for interactive marketing channels, and is built on a
unique "closed-loop" approach that gives you unrivalled functionality to model,
orchestrate and optimise your email marketing strategies:
Use Neolane to optimise your email marketing and:
- Build and administer a unified database of customers and prospects
- Manage the quality of your customer/prospect data (address cleansing, list
management, hardbounce, softbounce, quarantining)
- Identify, qualify and enrich profiles to deepen customer knowledge and
leverage past campaigns
- Capture customer and prospect information through surveys, competition,
viral marketing and referrals
- Create differentiated email marketing strategies: Targeting, segmentation,
customer profiling and scoring (defining groups, samples, segments, tests,
split-testing)
- Define fully-featured, operational workflows to manage email marketing
actions (validation procedure, automation)
- Plan, automate and execute email marketing campaigns, and also combine them
with other channels (email, direct mail, SMS, MMS, fax, telephone, call-centre)
- Model profitable customer journeys, define action/interaction schemes and
relationship mechanisms for email marketing
- Create and automate online and offline document production (Content manager
module for email marketing)
- Measure and compare responses to email marketing campaigns and evaluate
performance via to real-time reporting
- Offer new value-added services such as personalised alerts and notifications,
dematerialised management documents (invoices, purchase order confirmation,
shipping confirmation)
Learn more about Neolane's enterprise marketing platform.
