Cross-Channel direct marketing
Create a marketing database with a single view of customer and prospect
activity.
No matter how dispersed your customer and prospect data, Neolane brings it
all together in a single view so you can clearly see aggregates, affinity
scores, attrition-risk scores and more.
Neolane brings you the functionality you need to unify your customer and
prospect data with ease and accuracy, and create a marketing data mart for quick
and easy access to detailed information such as:
- Declared contact information (name, address, email, etc.)
- Consumer habits (products owned or bought, subscriptions, etc.)
- History of events (transactions, purchases, reservations, catalogue requests,
etc.)
- Declared or observed behavioural information (areas of interest, preferences,
clicks, etc.)
- History of contacts with the customer (incoming/outgoing calls, direct
marketing campaigns, etc.)
- Profiling information (calculated scores, activities, product affinity, etc.)
The result? A single, structured and operational point of reference for
all your marketing actions: Direct marketing campaigns, product tests/launches,
loyalty programmes and more.
The Neolane solution contains simple and effective operational tools that you
can easily use to implement marketing data marts in record time.
- Standard data model, ready to use, incorporating Neolane's marketing
best practices for rapid deployment
- Access to external data sources (files, databases) and integration with
existing information systems (CRM, ERP, etc.)
- Fully extensible and customisable data model that can be tailored to
individual line-of-business needs
- Import: Graphical ETL tool (Extraction, Transformation, Loading) to handle
recovery and transformation of multiple data streams
- Data control and standardisation rules
- Ability to create aggregates and consolidated indicators
- Data quality management module to handle deduplication, bounces, returned
mail, address cleansing and enriching
- Native interfaces to specialised service providers
- Graphical, hierarchical segmentation and targeting, counting, deduplication,
sampling, etc.
- Export tool to exchange data, such as scores and activities, with source
databases
Learn more about Neolane's enterprise marketing platform.
