Marketing Hits the Wall

The differences seem subtle on the surface, but the results are vastly different. Multi-channel marketing tends to be simplistic – merely defining the ability to reach customers via multiple channels – whereas cross-channel marketing denotes the ability to drive coordinated, consistent campaigns across channels.

By moving from multi-channel to true cross-channel marketing:

• AXA Bank doubled its conversion rates;
• Packard Bell increased average customer value by 50 percent; and
• Beauty retailer Sephora doubled response rates without increasing spend.

Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.

Please complete the following form to receive the requested information by email. Thank you.

See a Demonstration

Request More Information

Contact Neolane

Join the Conversation