26 January 2012

Neolane Dominates Marketing Technology Industry in 2011

With Industry-First Social Marketing Capabilities, Profitability and Continued Customer Momentum, Neolane Is Aggressively Positioned for Global Expansion in 2012 and Beyond

Conversational marketing technology provider Neolane today announced $44 million in revenue, the result of 47 percent year-over-year growth in 2011, to close out another profitable year.  With key platform enhancements including industry-first social marketing capabilities, enterprise-class B2C and B2B organisations, including divisions of 21 of the Fortune Global 100, rely on Neolane to accelerate their conversational marketing strategies.  Dedicated to technology innovation and performance, the Neolane platform consistently enables brands to dramatically improve customer engagement by reinventing the marketing experience across inbound and outbound communications channels, including social and mobile.

“Based on our long history of steady, deliberate growth, Neolane has earned a reputation for reliability, innovation and service excellence – a reputation we passionately uphold and protect,” said Stephane Dehoche, president and CEO, Neolane.  “With recent venture financing, profitability and a strong product roadmap, we have established sustainable momentum to carry us through 2012 and beyond.  Based on our open, flexible, digital native and cross-channel marketing platform, now is the time to move aggressively in this market, expand the global footprint for our conversational marketing technology, and exceed the expectations of our customers.”

On the heels of a $27 million financing round and building on steady revenue increases over the past several years, Neolane is well positioned to extend market share across new geographies, further expanding its reach beyond Europe and North America.  The first company to modernise and deliver on the promise of conversational marketing in today’s real-time communications environment, Neolane celebrated its 10 year anniversary in 2011 with key corporate and technology milestones including:

• Customer Expansion and Retention: Neolane added dozens of high profile customers in 2011 including barnesandnoble.com, Carrefour Bank, Clarins Group, Club Med, Eircom, Fresh, Inc., Mercedes Benz UK, Nissan Europe, Ozon and Redcats.  New customer wins included those organisations that determined previous marketing technology solutions were not agile or sophisticated enough to support future cross-channel marketing requirements.  Neolane leveraged its unified, flexible and scalable platform to achieve a higher-than-average retention rate and drive healthy up-sell and cross-sell opportunities, which resulted in an increasing percentage of revenue being generated from existing customers. 
  
  
• Product Innovation: Capitalising on new market opportunities, Neolane launched Neolane Social Marketing, an industry-first solution enabling marketers to transform vast audiences of anonymous fans and followers into qualified prospects and profitable customers.  Also, the newest version of Neolane Interaction, which launched at the company’s annual customer event in Paris, allows marketers to dynamically generate real-time personalised marketing offers and content on web sites and Facebook brand pages.
  
  
• Strengthened Global Team: Neolane increased its global headcount by 50 percent with a focus on expanding its sales, product development and customer support and services capabilities.

Additionally, Neolane was included in several high profile analyst reports such as the Gartner, Inc. 2011 “Magic Quadrant for CRM Multichannel Campaign Management”¹ and the “Magic Quadrant for Integrated Marketing Management”² in which the company was named a Visionary.

_{1 – Gartner, “Magic Quadrant for CRM Multichannel Campaign Management,” by Adam Sarner, May 20, 2011}

_{2 – Gartner, “Magic Quadrant for Integrated Marketing Management” by Adam Sarner and Kim Collins, October 26, 2011.}

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