Twickenham, UK and Newton, MA
September 13, 2011

Neolane Named a Winner at Database Marketing Magazine Awards

Neolane Wins the Award for Excellence in Database Marketing-Related Software/Solutions (Enterprise Category) on the Strength of its Conversational Marketing Technology Product Offering

Conversational marketing technology provider Neolane today announced that it has been selected by Database Marketing Magazine as winner of its award for Excellence in Database Marketing-related Software/Solutions (Enterprise) category. The magazine’s recognition of Neolane for the award reflects the substantial commitment and investment that Neolane has made in its software to support its customers achieve their marketing goals.

Neolane was selected on the strength of its integrated marketing platform and the innovation demonstrated within the product for supporting the needs of today’s marketers. For example, cross-channel campaign management allows conversational consistency from email, social media and mobile, to direct mail and via the call centre. Integrated social media marketing converts anonymous fans and followers into profitable relationships and a versatile workflow engine makes it intuitive for marketers to coordinate all marketing processes and customer interactions. Neolane is based on a single code-base, enabling easy integration and implementation that combined with its ease of use and visual user interface drives rapid return on investment.

"Neolane has been selected for a Database Marketing Award by a distinguished panel of judges from heavyweight cross-industry brands and leading marketing agencies,” said Antony Begley, editor of Database Marketing Magazine. “I congratulate Neolane on the capability, innovation and success of its products. The entry from Neolane demonstrated that the software enables brands and their agencies to build coordinated one-to-one customer marketing conversations across channels to promote engagement, loyalty and added sales."

Driven by market expansion, customer success and expanded use, and superior company execution, Neolane has grown revenues by 70 percent during the first half of 2011 compared to the same period a year prior. In recent months, the company also added several marquee clients to its growing global roster including barnesandnoble.com, Clarins Group, Club Med and Macmillan Publishing Group.

“Today’s brands live in a world where customer engagement and loyalty demands truly personalised and sustainable one-to-one lifetime dialogues - across all channels of interaction, inbound and outbound,” said Martin Smith, Neolane’s head of marketing in the UK. “At Neolane, our corporate vision and commitment to innovative technology development is based emphatically on supporting our customers’ needs and we are very proud to have won a Database Marketing Magazine award.”

Created to recognise and reward excellence in the database marketing industry, the Database Marketing Awards were held the spectacular Brewery venue in Central London on the evening of September 12th 2011. Awards were made to 14 companies across three main categories; Use of Data, Data & Data Services and Software & Solutions. The judging panel included senior figures from Abacus, Asda.com, Barclaycard, Macmillan Cancer Support, RAPP, REaD UK and Tangible Data, as well as the original founding and now consulting editor of Database Marketing Magazine.

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