PARIS – Neolane Evolution 2011
October 20, 2011

Neolane First to Deliver One-to-One Personalised Content on Facebook

Neolane Interaction Takes Social Marketing Further by Enabling Brand Marketers to Dynamically Generate Real-Time Content and Offers Across All Inbound and Outbound Marketing Channels

Empowering organisations to establish profitable relationships with Facebook’s more than 800 million users, conversational marketing technology provider Neolane today announced first-of-its kind capabilities to dynamically generate real-time personalised marketing offers and content on brand pages. This new feature is available now in the next generation of Neolane Interaction, the company’s application for fusing inbound and outbound marketing campaigns and offers.

Additional enhancements to Neolane Interaction were unveiled today during Neolane Evolution, the company’s global customer conference taking place in Paris. New features support Neolane’s goals for enabling brands to transform anonymous fans and followers into known, addressable individuals, and eventually long-term, profitable relationships. On the heels of Neolane’s ground-breaking Social Opt-In capability, the company is leading a new era of social marketing effectiveness and privacy awareness through advanced social permission management.

The most exciting new feature announced today enables marketers to provide a truly interactive one-to-one customer experience to every Facebook user by personalising brand pages’ content depending on each user profile. For example, when two Facebook users are viewing the same Facebook page, they see different content: one can be presented with a personalised up-sell offer related to the brand’s loyalty card; while the other can have a reminder of a promotion he already received by email.

“By providing one-to-one tailored content for Facebook, these new features are making marketers’ hopes for social marketing monetisation a reality,” said Stephane Dehoche, founder and CEO, Neolane. “This next-generation version of Neolane Interaction marks another truly industry-leading technology that will make brands’ social media connections with customers trusted and profitable.”

Part of the Neolane platform, Neolane Interaction is a real time recommendation engine enabling marketers to ensure consistency and accuracy of multiple offers across multiple inbound and outbound channels. Based on a powerful rules engine, Neolane Interaction matches an individual contact to a central customer database, selects the best offer and renders it for the appropriate channel, which could be email, social, mobile, web or customer contact centre, then presents the offer to the customer. Neolane Interaction ensures brand marketers are making accurate, personalised offers that are dynamically served to the right person at the right time, whatever the channel.

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