Newton, MA and Twickenham, UK
September 29, 2011

Club Med Chooses Neolane to Reinforce and Personalise Client Relationships

Neolane’s Conversational Marketing Technology Will Be Used to Personalise Client Communications Across All Channels, Worldwide

Conversational marketing technology provider Neolane today announced that it has been chosen by Club Med, the worldwide all inclusive holiday specialist, as the automation platform provider for their new relationship marketing strategy. Club Med aims to deepen its customer relationships and build brand loyalty by utilising Neolane’s powerful content personalisation capabilities across all of its customer communications.

Club Med’s new positioning as a high end holiday provider necessitates more personalised, one-to-one communication with the clients. This strategy involves both a strategic dimension: the creation of a unified customer view, and an operational dimension: the deployment of worldwide cross-channel campaigns.

“Our CRM strategy is ambitious: the objective is to further increase loyalty to the Club Med brand, thus increasing customer value,” said Jérôme Hiquet, CRM and Internet director of Club Med. “We chose Neolane’s marketing platform for two main reasons: Firstly the company has strong references from clients within international tourism, who share a similar multi-channel strategy, and execute personalised campaigns across all customer relationship channels. Secondly, we were also impressed by the agility of Neolane's platform, which will allow us to quickly adapt to future developments in the market.”

The Neolane platform will also allow the company’s marketing teams to significantly increase their productivity, thanks to collaborative and efficient marketing processes.

“We are proud of the confidence that Club Med has placed in us by choosing Neolane as an essential component in their relationship marketing strategy,” said François Laxalt, market intelligence manager at Neolane. “We look forward to supporting the success of this great project across five continents.”

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