Twickenham, UK
June 28, 2010

Neolane Presents “Harnessing Social Media and Avatars as Outbound Channels” at The Data Marketing Show 2010

Neolane Reveals How Leading Firms are Embracing Social Media and Avatars Within One-to-One Personalised, Cross-Channel Conversation Strategies; Boosting Sales and Marketing Results

TWICKENHAM, UK - June 28th 2010 – Enterprise marketing software provider Neolane, today announced further details of a presentation being given at The Data Marketing Show, running from June 29th to June 30th 2010 at Olympia London.

Etienne Viellard, senior director of marketing, Europe for Neolane, will provide delegates with insight into how leading firms such as EMI, Voyages-sncf.com, and Mornay Financial Services are integrating Social Media and other emerging channels such as Virtual Agents ('Avatars') into their cross-channel marketing mix. While many firms are reacting to new communications channels through ad-hoc siloed approaches, Viellard will show how companies can in fact, move their initiatives forwards towards the cross-channel consistent, proactive and personalised sales dialogues that today's customers expect - increasing interaction, customer satisfaction and sales.

One Neolane customer, Mornay Financial Services has integrated existing, traditional sales and marketing channels with a web-based virtual and proactive customer relationship advisor, or avatar. The avatar, Julie, offers personalised voice assistance matched to the customer's profile. Julie accompanies Mornay Financial Services prospects as they fill-in lengthy online surveys to qualify their needs.

• When: The presentation will be on Wednesday 30th June 2010 at 11.20am
• Where: The Presentation Arena within the Data Marketing Show, Olympia, London
• How: For more information on the event or to register, visit The Data Marketing Show 2010

To learn more about building cross-channel personalised customer conversations combining traditional, new and emerging channels visit Neolane at stand B318 or visit Neolane.

About Neolane
Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimise programmes across traditional and emerging channels including direct mail, email and mobile. With Neolane, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Built by marketers for marketers, Neolane is used by more than 240 of the world's leading companies including Accor Hotels, Alcatel-Lucent, Orange and Sephora. Visit Neolane.

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