Copenhagen and Helsinki
April 22, 2010

Neolane and Avaus Partner to Deliver Cross-Channel Marketing Automation to Finnish Companies Seeking Improved Customer Engagement

Customer Relationship Marketing Services Provider Employs Neolane's Marketing Automation Platform to Support Cross-Channel Marketing Initiatives for Customers, including IKEA in Finland and Norway

Copenhagen and Helsinki, 22 April 2010 – Enterprise marketing software provider Neolane today announced that it has teamed up with Avaus, provider of consulting and customer relationship marketing services, to provide Finnish companies with access to the benefits of Neolane's cross-channel marketing automation solution. With Neolane, Avaus' clients benefit from being able to conduct more personalised dialogue through different, yet perfectly coordinated, communication channels to improve the consumer experience and increase revenue opportunities.

In order to better respond to the business needs of its clients and their increasing demand for innovative solutions to manage complex marketing activities, Avaus sought to partner with a proven marketing automation software company. Avaus selected Neolane after a thorough assessment of more than 20 software vendors based on its ability to deliver a flexible, scalable cross-channel marketing solution.

The first collaborative project between Avaus and Neolane began with a contract for IKEA in Finland and Norway during Q4 2009. A number of other Avaus projects are currently undergoing trials with clients, with positive feedback on the versatility and performance of the Neolane solution being highlighted in particular.

“The way companies communicate with customers and prospects has changed significantly over the last few years; the arrival of mobile devices and widespread Internet use has created multiple new ways of reaching target audiences. However, in order to benefit from the opportunities that these new channels offer, it is necessary to deploy a solution that is innovative in both technical and strategic terms,” said Tom Nickels, partner at Avaus. “Neolane's efficient and user-friendly marketing automation platform is a complete solution to the challenges our clients face on a daily basis, offering centralised personalisation, execution, management and reporting tools.”

“Like all global organisations, Finnish companies are under pressure to execute marketing communications that are more relevant to their audiences, but they need more efficient workflows and automated processes to update their approach to managing this changing behaviour,” said Franck Attia, Neolane's director of Nordic operations. “Finland is an important market for Neolane and we are very pleased to collaborate with a local expert such as Avaus, a company actively building awareness of the latest marketing technology among Finnish companies and creating new business in the region.”

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