31 January, 2012

Forrester Vendor Summary: Neolane is a Leader Amongst Cross-Channel Campaign Management Vendors

This vendor summary, subtracted from The Forrester Wave™: Cross-Channel Campaign Management (CCCM), Q1 2012, details how Neolane is ranked a leader amongst its 11 competitors.

Some of the key points discussed in this research report include:

• Current offering
• Strategy
• Market presence

According to the report, "Marketers are aggressively shifting budget to digital media and seeing interactive as more effective than traditional efforts. They look now to CCCM applications that enable them to act on and react to empowered customers rather than just integrating more channels.” Forrester predicts that “in the future, marketers will select applications for their ability to orchestrate the always-on, bi-directional, and cross-channel dialogue between customers and businesses."

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