Faced with an increasing volume of information, customers and prospects have become much more demanding in a quest for more meaning, consistency and relevant content from companies.
Optimising the relevancy and impact of each and every communication initiative and at the same time leveraging the full range of channels (email, call center, mobile, point of sale, social media) has become decisive .

The reputation and performance of a company depends to a great extent on its ability to respond to the demands of the market and to take part in a dialogue. Interactions with prospects and customers should be used to send the most appropriate message or propose the mose relevant offer and thus become a vector for brand value.

• In time; In tune

The choice of a brand, product or service is increasingly time-dependent.
Interactions are increasing in pace, and while changes in technology bring the promise of improved marketing agility, leveraging this promise requires being attuned to the interactive nature of the channels used and the fleeting contact time.

• Consistency

Tailoring the message sent in real time requires customer insight and intelligent personalisation of the content and how it is presented. Company credibility and brand value depend on consistent communication.

• Cross-channel

Cross-channel communications are an opportunity to create synergies and thus added value. With information on customers and prospects known and leveraged across all channels, the overall communication strategy can be optimized.
What messages are likely to grab the attention of your recipient?
Has he or she already been contacted recently?
Which messages has he or she been exposed to and he did they react?

Neolane Interaction^TM responds to these challenges and has the capacity to handle more sophisticated relationship marketing, enhance the customer experience and contribute to brand value.
With an intelligent recommendation engine that can generate propositions in real time, whatever the channel used, Neolane Interaction ^TM empowers entrerprises in this area of strategic importance.

• Personalise offers and messages in real time

The message catalogue with its associated set of eligibility rules (offer types, expiration, etc.) make it possible to interact with the customer or prospect over a given channel. The message can be sent in real time to respond to the specific conditions of the contact.
The message eligibility rules are established based on customer knowledge and the power of the personalisation engine makes it possible to send them out over all the channels.

• Coordinate inbound and outbound interactions

As it is fully integrated with the Neolane Platform, Neolane Interaction ^TM can use the same messages as those used in outbound campaigns. Marketers can thus bring consistency to messages regardless of how interaction is made with the target.

• Marketing plan optimization

There are simulation functions that enable you to explore multiple versions of the marketing plan while accounting for sales pressure in order to not to over-solicit or neglect a segment.
Pivot tables enable rapid evaluation of the impacts of the different scenarios. An audit trail of simulations can be used to compare the performance of a given message and thus improve the effective of future interactions.