Neolane Response Manager

Neolane Response Manager lets you define and calculate all indicators of your cross-channel marketing campaigns in real time: direct turnover and induced turnover, margin, new customers, etc. This option helps you measure the actual contribution of marketing departments to company profitability.

Today, most marketers easily track the results of their marketing campaigns, but fail to estimate the real contribution of these campaigns to the profitability of their company. For that reason, marketers have to acquire the most efficient tools available for managing their activity and measuring the profitability of every single penny they invest.

Neolane Response Manager lets you efficiently measure profitability for online and offline marketing campaigns. This option registers the reactions of prospects and customers to marketing offers and automatically calculates performance indicators. Whatever the interaction channel used, the reactions are analyzed: online purchases, in-store transactions, calls to the call center, emails, direct mails, etc.

Thanks to quick and precise measurement of marketing campaigns with Neolane Response Manager, marketers can fine-tune their campaigns on the fly, identify the best conversion methods in the blink of an eye and use more hard-hitting strategies.

“Since Sephora started using Neolane, productivity gains have increased by 70% thanks to the creation and execution of direct mail campaigns. The response rate has doubled without raising expenditures, not to mention that the campaign analysis time has been cut down from 5 days to 1 day.”
-Sephora Europe, Marketing Department

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